CUSTOMER DATA, READY TO MARKET
The right trip. The right audience. A smarter campaign.
Turn customer travel patterns and system data into focused audiences, then compare and export each campaign run.
Zutrula · Marketing Campaigns
Customer intelligence
Where will they travel next?
Family holidaysBeach travellersGroup departures
Travel patternsInterests from customer history
In viewAudience segmentRelevant customer group
PreparedCustomer context shapes a more relevant audience.
Customer intelligenceAudience segmentsCampaign exports
01 / Marketing Campaigns
Your customer history has a next chapter.
Use travel patterns and customer intelligence to understand the people already in your database. Build audiences around relevant travel interests.
- Customer travel-pattern analysis
- Customer segmentation
- Customer-intelligence dashboard
Zutrula · Marketing Campaigns
Customer intelligence
Where will they travel next?
Family holidaysBeach travellersGroup departures
Travel patternsInterests from customer history
In viewAudience segmentRelevant customer group
PreparedCustomer context shapes a more relevant audience.
02 / Marketing Campaigns
Build the audience from what you know.
Create campaigns using system data and match travel products to relevant customer groups. Audience snapshots keep a record of who was included in each run.
- System-driven campaign building
- Product-to-customer-group targeting
- Campaign audience snapshots
Zutrula · Marketing Campaigns
Campaign audience
A focused group, ready to reach.
ProductBeach holiday
SegmentFamily travellers
AudienceSnapshot saved
OutputExport available
Compare campaign runsReview audience changes
CompareBuild → Snapshot → Compare → Export
03 / Marketing Campaigns
Compare. Refine. Take the audience with you.
Compare audiences between campaign runs and export the selected group when it is ready. Keep the work grounded in customer context.
- Audience comparison between runs
- Exportable campaign audiences
- Travel-pattern insights
Zutrula · Marketing Campaigns
Audience comparison
One campaign run to the next.
Previous runSaved snapshot
Current runPrepared audience
ComparisonAudience changes
ExportReady to download
Keep a clear record of the audience behind each run.
The full picture
The details that make it work.
Explore the capabilities within Marketing Campaigns.
- Customer travel-pattern analysis
- Customer segmentation
- System-driven campaign building
- Product-to-customer-group targeting
- Customer-intelligence dashboard
- Campaign audience snapshots
- Audience comparison between runs
- Exportable campaign audiences
See how the work fits together.
Continue with Captain CRM and the connected travel workflow.